Denial management in medical billing is a critical process that ensures healthcare providers receive rightful reimbursements by identifying, analyzing, and resolving claim denials. It involves a systematic approach to tracking denied claims, understanding the root causes—such as coding errors, missing information, or policy violations—and implementing corrective measures to prevent future rejections. Effective denial management not only recovers lost revenue but also improves the overall efficiency of the billing cycle, reducing delays and ensuring compliance with payer guidelines. Healthcare organizations can streamline claim approvals, enhance cash flow, and maintain a steady financial foundation by leveraging advanced analytics, automated workflows, and proactive strategies.